Imagine a major-college quarterback with a sizable social media following who posts entertaining and informative updates about his life on and off the field.
Now imagine a restaurant hiring him as its pitchman and paying him $500 or $1,000 each time he posts content with its messaging.
That scenario could become reality as soon as 2021 as the NCAA figures out the details of how college athletes can be compensated for the use of their name, image or likeness.
Blake Lawrence crunched the numbers on earning potential for that imaginary quarterback based on the QB having 40,000 followers on Twitter and 50,000 on Instagram.