The University of Nebraska and Opendorse announced today the launch of the first-ever program designed to help student-athletes build their individual brands. The program will provide all 650-plus Nebraska student-athletes social media solutions with proven effectiveness at the highest levels of professional sports.
"Nebraska has always been a leader in college athletics," Nebraska Athletic Director Bill Moos said. "With that spirit in mind we are excited to partner with Opendorse. This agreement will provide all of our student-athletes the education and assessment tools they need to navigate the complexities of social media and maximize their brand in the digital world.