Did you do a double-take when Nebraska's tourism group unveiled its new slogan, "Honestly, it's not for everyone," late last year?
The Nebraska football coach, speaking Wednesday at the Lincoln Chamber of Commerce's annual luncheon at Pinnacle Bank Arena, poked some fun at the tagline. He also pointed out a parallel to his Husker football program.
Frost was outlining to a record chamber luncheon crowd of more than 1,100 that almost no football program outside of NU decades ago has put together a sustained run of national dominance without being located near major recruiting areas and big cities.