“Booster fatigue.”
This is a term that gets thrown around regarding NIL. It makes a ton of sense to me. We are still in the beginning stages of NIL and like most things at the beginning there is a sense of excitement. It is easy to donate to a cause that gets your heart racing. After a while, that cause better mean a ton to you for you to continue writing those checks.
This has to be same for those boosters who are contributing to the NIL program at Nebraska. It is exciting to be making direct contribution to Nebraska football when you know the money you are donating will be go directly to the players pockets.