Every offseason, a handful of college programs take the plunge and begin selling alcohol at on-campus facilities.
This summer, one of the most prominent programs in the country announced it had joined the fray.
According to the Associated Press (via ESPN.com), the University of Texas will sell beer and wine at home football games after it was sold at other facilities.
As rivalries go, Texas A&M chancellor John Sharp naturally took a shot at his intrastate rival (via Gabe Bock of TexAgs Radio):
A&M chancellor Sharp on alcohol at events: "Our athletic program has not reached the point where we require the numbing effects of alcohol.