At 89, Willie Nelson is already entrenched as an American music icon. Just last week, he was revealed as a nominee for the Rock & Roll Hall of Fame, before winning his 11th Grammy this past Sunday for "Live Forever," his tribute album to his good friend, the late singer-songwriter Billy Joe Shaver.
But on Sunday, he finds himself again near the center of the television universe. Nelson stars in a Super Bowl commercial for the second straight year, alongside another old pal, Snoop Dogg, and Martha Stewart, in a spot for BIC's new EZ Reach lighters.