At least one person at Ole Miss is a genius. The rest may need to re-read my Cheating For Dummies column. But first, let's discuss the public relations wizardry practiced Friday in Oxford.
By releasing the NCAA Notice of Allegations the school has had for months on the Friday before Memorial Day, the school can take advantage of the natural deadening of the news cycle on a holiday weekend. By releasing it a day after Baylor revealed a systemic failure within the football program to deal with cases of rape and domestic violence, Ole Miss managed to juxtapose what the schools of the NCAA care about and what actually matters.