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Why the wide-open Big 12 should be even wilder than ever this season

We careen toward the fall of 2024 with college football in a state of epic transition. Thanks to conference realignment -- and a total lack of centralized leadership -- most of the sport's big brands now reside in just two conferences, the Big Ten and SEC. They threw their weight around to assure a dramatic share of future College Football Playoff money, and they convinced smaller conferences to take on a disproportionate share of settlement-related back payments, assuring they will hog an even larger percentage of money moving forward (when they already had the most).