They’re actually going to talk about it.
You may have seen the news Tuesday that the NCAA has established a working group to discuss the prospect of allowing athletes to profit off their name, image and likeness rights and thought, “Great, another working group that will lead to the formation of a subcommittee that will lead to the formation of a committee.” I wouldn’t blame you. Nobody throws a meeting that leads to another meeting quite like the NCAA.
But here’s the thing: They’re actually going to talk about it.
When I started covering college sports professionally in 2000, no NCAA official, no athletic director, no coach would have dared entertain the thought of a serious conversation about athletes being allowed to make money off their names.