Nearly every weekend, Baylor football players receive a text message from Bears coach Matt Rhule, who reminds them to be respectful toward women and how he expects his team to act off the field.
The players typically receive the text messages Thursday or Friday starting around 7 p.m. Then another one follows at 9 p.m., 11 p.m., 1 a.m. and 3 a.m.
"That's not because we're at Baylor," Rhule said. "That's because I'm dealing with 18- to 23-year-old kids, and I feel a responsibility just like I would feel for my son."
Make no mistake: The text messages might mean more at Baylor.