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The University of Washington announced an NIL partnership with the role-playing game World of Warcraft ahead of its home football finale against UCLA on Friday night.
The partnership includes a custom Huskies logo that features the World of Warcraft branding:
Per Michael Ehrlich of NIL Daily, Friday's game will see World of Warcraft characters running out onto the field with the Washington players. Students will also receive shirts commemorating the occasion.
"We are thrilled to unite interactive entertainment with the sports industry to celebrate 20 incredible years of World of Warcraft delighting millions of players worldwide," Blizzard Entertainment head of marketing Monica Austin said.