Zion Williamson has turned Wednesday's North Carolina-Duke game into the Super Bowl. Well, it'll cost you the price of a Super Bowl ticket to see the game, at least.
If you're interested in squeezing into Cameron Indoor Stadium to watch the first installment of the legendary rivalry in 2018-19, you'll have to spend $2,500, the price of the cheapest available ticket. That's just shy of the $2,674 you would have paid on Jan. 27 for the cheapest available Super Bowl ticket, per Kyle Zorn, a marketing strategist for secondary ticket-seller TickPick.
One ticket to this week's UNC-Duke game sold for $10,652, per Vivid Seats.