Back to the NCAA Newsfeed

Tom Brady's Brand Signs Jackson State's Shedeur Sanders, Deion's Son, to NIL Contract

Jackson State star Shedeur Sanders signed a name, image and likeness deal with Brady Brand, the apparel company owned by Tampa Bay Buccaneers quarterback Tom Brady.

"I'm so excited to work with the Brady team," Sanders said, per Boardroom's Randall Williams. "Tom has been a longtime mentor to me both on and off the field, and I've been a fan of his apparel brand since its inception, so this partnership feels like a natural next step. I couldn't be more grateful and excited to join the list of world-class athletes that represent the brand."

Sanders is the son of Jackson State head coach and NFL legend Deion Sanders.