Western Kentucky, I imagine you thought this was a cute and harmless social media gesture. Take your Red Grimace-with-a-Glasgow-smile mascot, humanize it a bit, move on to the next tweet about how prospective students can make their writing samples stand out.
But words matter, WKU, and I’m talking about one in particular: birthday. There are two general ways we use this word, depending on if it’s referencing something living or non-living. For a non-living thing, we all understand it to be a casual replacement for anniversary; nobody’s confused into thinking Costco or the iPod or Batman Returns were physically birthed into the world.