STARKVILLE, Miss. — In the spring of 2014, the Bop’s frozen custard shop announced a new item with a flyer taped to its front window. The Mullen was a vanilla concrete topped with chocolate syrup, caramel, chocolate chips and M&Ms. Mississippi State coach Dan Mullen frequented Bop’s so often and ordered the same off-menu item that employees began advertising the concoction to all customers.
Turns out, The Mullen was only seasonal. “It’s now called The Lateral Move,” says owner Kay Holland, a dig at the coach for his decision in November to join SEC rival Florida after nine years at the helm of the Bulldogs.