Check the social media page of any top recruit between August and the end of January, and chances are you'll find a picture of a cookie cake. The pizza-sized cookie, precisely frosted around the edges, almost always bearing the name of a college, is ubiquitous this time of year.
When a recruit arrives at campus on an official visit, his hotel is adorned with snacks, beverages and, almost always, a well-thought-out cookie cake.