LOS ANGELES -- As Kim Kardashian, Kendall Jenner and Bad Bunny walked to their $30,000 seats at halftime, large bodyguards stayed close. Kardashian stopped to chat with Rich Paul, the mega-agent of LeBron James and other NBA stars, while Jenner waved to friends as she passed. Bad Bunny, the Latin music superstar who set a Spotify record last year with 18.5 billion streams, trailed the two fashion icons.
That night, Crypto.com Arena -- where the Los Angeles Lakers were hosting the Golden State Warriors in Game 6 of the NBA's Western Conference semifinals -- looked like a Hollywood party, full of large men with earpieces, and shiny chains and rings worn by the VIPs who were there to watch LeBron James and his teammates eventually advance in the playoffs.