The name, image and likeness (NIL) rules have allowed college stars to excel in different lanes outside of their sports. While they're all making a push toward national titles this season, they can also enjoy the spoils of their hard work with sponsorships and endorsements.
Nearly two years into the NIL era, college basketball is changing.
Iowa star Caitlin Clark had reportedly made more than $1 million in endorsement deals before she signed with Nike earlier this year. Kentucky's Oscar Tshiebwe and Gonzaga's Drew Timme are reportedly earning seven figures, too.