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For Michigan fans, the moment when the Wolverines clinched a national championship in January will echo through generations.
For everyone else, the most indelible image of the 2023-24 bowl season involves a 6-foot anthropomorphic pastry being lowered into a toaster, baked and devoured by ravenous Kansas State football players to the tune of Donna Summer's "Hot Stuff."
This seems fair. Michigan, after all, has 12 national titles. Frosted Strawberry is, to the best of anyone's knowledge, the only mascot ever cooked and consumed by the winning team.
The gimmick, dreamed up by the folks at Florida Citrus Sports as a means of promoting the 2023 Pop-Tarts Bowl in Orlando, Florida, was an enormous coup for the title sponsor.