When a particular region of the United States can be described with a hashtag, and athletes who live in that region instantly raise their intensity levels, you know it's more than just a social media publicity stunt.
For those who live in East Texas, "#bEASTtexas" is a lifestyle. And for 4-star wide receiver and University of Texas commit Damion Miller, that lifestyle is a movement that needs to go national, perhaps even global.
"#bEASTtexas, baby," Miller repeated after his team, John Tyler High School, defeated New Orleans' Warren Easton High School in the fourth game of the six-game Battle on the Border showcase last Saturday in Shreveport, Louisiana.