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The NCAA’s Rules Gave Rise to a Generation of Pimps. Here's How It Can Clean Them Up

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NCAA president Mark Emmert called the revelations contained in three federal indictments “deeply disturbing.”

The University of Arizona—yes, the entire university (at least according to a statement)—was “appalled” to learn what the FBI has accused one of its assistant basketball coaches of doing.

Louisville basketball coach Rick Pitino said the details “came as a complete shock to me” and blamed “a few bad actors” when one indictment detailed a scheme for the Cardinals to pay $100,000 for a player who is now a freshman at Louisville.

For the next few months, the sanctimony will tumble from the email blasts of NCAA administrators expected to clean up this mess, university athletic directors caught in the middle and head coaches desperately clinging to their jobs.