Famed former sports marketing executive Sonny Vaccaro expects Duke star Zion Williamson to be at the center of the biggest shoe bidding war in history after a sensational freshman season. Vaccaro expects Williamson to join LeBron James and Kevin Durant in signing one of the highest-paying rookie sneaker endorsement deals ever.
Vaccaro has spent time at Nike, Adidas and Reebok and expects all three sneaker giants to be in on the Williamson war.
"In my lifetime, I think it's going to be the biggest bidding war ever done," Vaccaro told ESPN. "I would put them all on go.