LAS COLINAS, Texas -- The Rose Bowl Game will start an hour earlier than its traditional window and kick off at 4 p.m. ET as part of a New Year's Day tripleheader of College Football Playoff quarterfinals on ESPN, the CFP and ESPN announced on Tuesday.
The rest of the New Year's Day quarterfinals on ESPN include the Capital One Orange Bowl (noon ET) and the Allstate Sugar Bowl (8 p.m.), which will also start earlier than usual.
"The Pasadena Tournament of Roses is confident that the one-hour time shift to the traditional kickoff time of the Rose Bowl Game presented by Prudential will help to improve the overall timing for all playoff games on January 1," said David Eads, Chief Executive Office of the Tournament of Roses.