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The Pop-Tarts Bowl will be returning in 2024 and is set to feature a celebration similar to the viral aftermath of the 2023 game.
Three new edible Pop-Tarts mascots were introduced on Monday, with the MVP of 2024's contest deciding which flavor their teammates will eat.
Last year's matchup featured Kansas State and NC State, resulting in a 28-19 victory for the Wildcats. A Pop-Tarts Strawberry mascot drew attention on social media throughout the game before it was lowered into a large toaster and emerged as an edible snack for the winners.