On July 1, twins Hanna and Haley Cavinder walked up a few stairs, held hands and -- with a synchronized turn -- pointed to a digital billboard in New York City's Times Square that featured their image and an announcement of the first high-profile name, image and likeness (NIL) deal in college basketball.
They posted the historic moment on TikTok. It generated more than 854,000 views.
That viral buzz -- the Fresno State basketball stars boast more than 3 million followers on TikTok -- is what led Boost Mobile to sign them to a major sponsorship deal.