JACKSON, Miss. — Like pretty much any and every coach, Deion Sanders has a whiteboard in his office at Jackson State. Yet the board mounted above the coffee maker and microwave, a few feet from his desk, is hardly typical. There are no X’s and O’s scribbled on the board to diagram plays.
Sanders’ board contains a list of 20 items — either generic products or the names of specific stores. These are marketing targets.
"Go get ‘em," Sanders said, alluding to the directive for a marketing firm, SMAC Entertainment, enlisted to pursue potential deals. "That’s the way my mind thinks.