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Mike Gundy is making his opinion heard.
The Oklahoma State head coach spoke about the presence of NIL and the negotiating power from the players at Big 12 Media Day on Monday and said he and the Cowboys staff are instructing players to avoid in-season conversations.
"The business side of what we do now is, we have to have those conversations with them," Gundy told reporters. "Tell your agent to quit calling us and asking for more money. It's non-negotiable now. Start again in December."
He continued by saying that it's just about performance on the field at this point.