Oklahoma State football players' helmets will feature a QR code linking to a "general team fund" for student-athletes during the 2024 season, the program announced Tuesday.
The initiative is "believed to mark the first time that a college football team will wear QR codes in regular season games to promote players' earning potential," according to the school.
The QR codes will take up 1.5 square inches of the helmet. The codes are expected to be scannable during "close shots during broadcasts, as well as postgame photos posted to social media," according to OSU.