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Oklahoma State coach Mike Gundy said last week that he hopes his players can focus on football now instead of the "business side" of name, image and likeness with the season opener just a few days away.
But Gundy is also hoping that an innovative ploy can earn his players more NIL money during the season.
The school announced Tuesday that the Cowboys will sport QR codes on their helmets linking to the school's NIL fund, believed to be a first in college football.