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The Ohio State Buckeyes are in championship-or-bust mode after falling short of all their rivalry, conference and national goals under head coach Ryan Day the last three seasons, and chasing championships in today's college football world is not a cheap endeavor.
Ohio State athletic director Ross Bjork estimated that donor-led collectives and brand affiliates paid "around $20 million" to Buckeyes football players this past year, according to Ross Dellenger of Yahoo Sports.
Dellenger suggested that is likely the highest such name, image and likeness number in the country.