Nine simple steps to go from obscure punter to viral sensation

Punters are not cool.

This is a fact so inherent to the sport that it warrants no explanation or analysis. In a game called football, the guys who use their feet are the least worthy of adoration. Ironic, but inarguable.

Then, on the second (and far less anticipated) national signing day of the offseason, something odd happened: A punter stole the show.

Louis Hedley: Punter, Australian, icon.

He wore a black tank top, and it's hard to envision a scenario in which his biceps have ever been hidden by sleeves. His arms and neck are covered in tattoos, a fresco worthy of Michelangelo, if Michelangelo had painted the ceiling of a trailer parked outside Hard Rock Stadium instead of the Sistine…