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New Endorsements for College Athletes Resurface an Old Concern: Sex Sells

Related Topics: Olivia Dunne

Olivia Dunne is a gymnast on Louisiana State’s women’s team.

She was an all-American in her freshman year and made the Southeastern Conference’s honor roll as a sophomore majoring in interdisciplinary studies.

Ahead of the start of her junior season, Dunne is also at the leading edge of a movement shaking the old foundations of college sports: a female student athlete raking in cash thanks to the passage in 2021 of new rules allowing college athletes to sign name, image and likeness, or N.I.L., deals.

Dunne, 20, won’t give specifics on her earnings, which at least one industry analyst projects will top $2 million over the next year.