The implementation of NIL rules has allowed college athletes to take full advantage of the star power carried by their names. Nebraska freshman wide receiver Decoldest Crawford is doing just that with a unique deal that is a match made in heaven.
Crawford signed on to represent SOS Heating & Cooling, a Nebraska-based HVAC company.
Front Office SportsNIL that just makes sense.<br><br>Nebraska WR Decoldest Crawford has signed a deal to become the new spokesperson for SOS Heating & Cooling u2668ufe0f <a href="https://t.co/JeFnYBQN6V">pic.twitter.com/JeFnYBQN6V</a>
A native of Shreveport, Louisiana, Crawford was a 3-star prospect in the class of 2022, according to 247Sports' composite rankings.