The NCAA's top decision-makers will meet Tuesday in Atlanta for their first formal discussion about modifying rules that currently prohibit college athletes from making money by selling the rights to their names, images or likenesses.
The association's long-held policy regarding that aspect of amateurism is under increasing pressure from state and federal legislators who believe college athletes deserve an opportunity to collect money from endorsements. The NCAA board of governors is expecting to hear recommendations on how to move forward from Ohio State athletic director Gene Smith and Big East commissioner Val Ackerman, who are spearheading a committee that has spent the past five months evaluating options for a more modern path forward.