NCAA president Mark Emmert said he recommends the association's board members approve new rules allowing athletes to make money from their name, image and likeness rights this summer.
Emmert told the New York Times on Friday he's pushing for approval of NIL guidance "before, or as close to, July 1."
That date coincides with when new laws in Alabama, Florida, Georgia, Mississippi and New Mexico are set to take effect that will allow NCAA athletes to in some way profit off their name, image or likeness for the first time. Arizona has a law that will go in to practice on July 23.