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NCAA exec says 'robust' changes to be proposed on athlete names, image and likeness

A top NCAA executive says representatives of the association’s top-level schools will be presented with a “very robust set of proposals” concerning changes to rules governing athletes’ ability to make money from their names, images and likenesses.

In a video interview posted by the association, NCAA vice president for Division I Kevin Lennon said: “I think there may be some who are actually a little bit surprised, candidly, at how far these recommendations are going and how robust they are.”

It remains to be seen how close they will come to the parameters of laws that have been enacted in California and Colorado or the bill that has been approved by the Florida legislature and is awaiting Gov.