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NCAA clears way for athletes to profit from names, images and likenesses

The NCAA's top decision-makers voted unanimously Tuesday to start the process of modifying its rule to allow college athletes to profit from their names, images and likenesses "in a manner consistent with the collegiate model."

The board directed the three separate divisions of college sports to immediately begin figuring out how to update their rules in a way that maintains a distinction between college and professional sports. The board members said in a release Tuesday that all changes should make sure student-athletes have the same opportunities to make money as all other students, maintain the priorities of education and the collegiate experience, and ensure that rules are "transparent, focused and enforceable" and do not create a competitive imbalance.