Mercer University is aware it is best known nationally for its upset against then-No. 3 seed Duke nearly two years ago in the NCAA tournament. It knows most people aren’t aware it has an FCS-level college football program, one it reinstated in 2013 after a hiatus that began in World War II.
So the Bears’ athletic department has worked hard to get the message out. Last year for college football’s National Signing Day, the school welcomed its new signees on digital billboards throughout the state of Georgia — a trend that larger schools like LSU are jumping on this year in their home states.