Remember the Ice Bucket Challenge? Or the Harlem Shake? Planking? Lip Dubs?
Another video meme has emerged to distract the internet. If you haven’t seen the Mannequin Challenge in your social media feeds or on your TV screen, you probably will soon.
In this latest viral video genre, groups of people are gathering and freezing themselves in place, often in elaborate poses and scenarios, as one camera-toting person walks through the scene to zoom in on the details. As is often the case, teenagers are leading the way.
Many of the videos are set to the song “Black Beatles” by Rae Sremmurd, making it the unofficial anthem of the meme.