Las Vegas-based sportsbook Circa Sports is responsible for some of the first college football lines to hit the market each week during the season.
Circa's point spreads and totals, which are bet into by professional bettors and often influence the rest, typically hit the board Sunday mornings. The action that ensues often influence the rest of the betting market.
"As of right now we are still planning on releasing our college football lines every week at 11 a.m. [PT] on Sundays," Matt Metcalf, Circa sportsbook director, who oversees the opening college football lines, told ESPN. "Only time will tell if this remains the first college football lines in the world on a weekly basis or if someone else opens earlier and strips us of our place in the ecosystem.