When you try to trademark THE™ most common word in THE™ English language, this is what you get.
After news of Ohio State University's attempt to trademark "the" hit the public this week, the University OF™ Michigan hit back:
First, excellent troll.
Second, the optics of Ohio State's attempt to trademark the word "the" for merchandising is hilarious. Trademark attorney Josh Gerben, who discovered the trademark attempt, made it clear how unlikely Ohio State is to find success.
Josh GerbenThe Ohio State University has filed a trademark application on the word "THE.