SportsPulse: From AT&T Stadium, George Schroeder, Scott Keepfer and Mike Berardino give their one key matchup in the Cotton Bowl and prediction for the game. USA TODAY
ARLINGTON, Texas – He knows what so many wish for, every time his team plays. Told his football program is polarizing, Jack Swarbrick just smiles.
“I hope so,” Notre Dame’s athletic director says – and here’s why:
“It’s part of the relevance, right?” he says. “”It’s part of the brand. No one’s neutral about Notre Dame.”
And more than anything, that’s why the Irish have a seat at the College Football Playoff’s planning table.