Back to the NCAA Newsfeed

Lawsuit Filed Over Bad Penny Hardaway Sponsorship Deal

A Memphis law firm has filed a lawsuit after a Penny Hardaway sponsorship deal went awry, reports The Commercial Appeal's Jason Munz and Mark Giannotto.

According to The Commercial Appeal, Reaves Law Firm is suing Tiger Sports Properties, which is the multimedia rights holder of University of Memphis athletics, alleging it agreed to an exclusive marketing and sponsorship contract with the Memphis basketball coach without his approval. Tiger Sports Properties is the local arm of Learfield IMG College and is separate from the university's athletics department. The university isn't named in the lawsuit.