It’s been a few years since college football saw its latest wave of conference expansion. From 2010-13, major shifts were driven by the immense rise in cable-television dollars coming in; conferences with nascent cable networks couldn’t get enough product, so they scooped up every halfway decent mid-major they could to put more games on your television and more subscriber money in their pockets.
And it sucked.
Now, some five-plus years later, the cable dollars are drying up, and some conferences (cough THE PAC 12) are finding that this whole deal wasn’t as sweet as it looked.
“So what’s the solution?