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AMES, Iowa -- Matt Campbell stood before his Iowa State football team on a Tuesday morning in October and asked the Cyclones if they were tough enough to stay the course.
They had surprised everyone during a 7-0 start and rise into the AP top 10. Three nights earlier, they had rallied for a last-minute victory over UCF. The Cyclones hadn't been dominant but sure had a flair for the dramatic.
The head coach preached with passion for 30 minutes about what it would take to continue playing to their potential.