Get ready to hear this song 10,000 times between now and January.
Imagine Dragons released a new single on Tuesday called “Natural,” which, according to Billboard, will be the anthem for ESPN’s college football coverage this season.
What we don’t know yet is which three-second clip ESPN will pull out for use in its promo spots and drill into the core of your brain. Last year it was “DO YOU BELIEVE THAT YOU CAN WIN THIS FIGHT TONIGHT” from the 30 Seconds to Mars song “Walk on Water.