The days of big-time college sports being “amateur” are long gone. The NCAA generates more than $1 billion a year in revenue. Athletic conferences and member schools negotiate multi-year, billion-dollar TV deals as well as lucrative merchandise, apparel and live streaming contracts. Some college coaches earn millions of dollars a year and take home more in pay than their universities’ highest-ranking officers. Meanwhile, the legal efforts of college athletes to be compensated for their labor and for the commercial use of their names, images and likenesses continue without resolution. Yet the “professional” elements of their collegiate experience are undeniable: college athletes at major programs play and train in stadiums, arenas and other facilities that rival those of the major leagues.
How Transforming Into a DSO Could Impact Florida State's Athletic Department
