The Hooters restaurant chain has signed 51 college football players to name, image and likeness deals, all offensive linemen from 10 different schools.
Front Office SportsHooters has announced a new class of NIL signees — 50+ offensive linemen from across the country ud83eudd89 <a href="https://t.co/vf8UZL5uiw">pic.twitter.com/vf8UZL5uiw</a>
"For decades, the physical play, blue-collar mentality and on-field leadership of the offensive lineman has shined, but national praise and attention for these crucial players has all-too-often been sidelined," Hooters chief marketing officer Bruce Skala said in a press release, via ESPN's Tom VanHaaren. "We want to change the narrative and celebrate these elite student-athletes who play a pivotal role in making college football so thrilling and give them their fair share of the spotlight.