ANN ARBOR, Mich. — Jim Harbaugh's ways seem to be working with his target audience.
Michigan's coach has starred in a rap video, traveled the country for youth camps, taken his team to Florida for spring break, traded barbs on Twitter and even had sleepovers with recruits.
He's done all of that — and much more — entering his second season with the Wolverines.
If generating buzz to attract recruits to help revive a storied program is Harbaugh's aim, he's hitting the mark.
Harbaugh is much more popular than Alabama coach Nick Saban among millennial males, according to a New York-based company that measures the awareness and appeal of personalities.