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From Kentucky's ceiling to three-way battle for Big 12 dominance, what to watch this weekend

Every year, men's college basketball waits for its turn to enter the public consciousness after college football ends. Now it's here again. The 2022-23 conference season is already hectic. And college basketball's best action will unfold in the weeks ahead as we head toward the conference and NCAA tournaments.

This weekend's slate of games features key matchups that could affect NCAA tournament seedings, conference championship races and the futures of a few top coaches. Here's what to watch, and why.

The main event

Kentucky (10-6, 1-3 SEC) at No.